Media Effect Theories/Concept
1. Framing:Frames work to interpret and evaluate events, people, and issues. They guide and limit the range of possible interpretations, and in turn affect the views of others.2. Selective Perception: Made up of selective exposure, perception, and retention. Selective exposure; based on how we see the world, individuals tend to pay more attention to different kinds of infomation that is more or less relevant and familiar to their own experience. Selective perception; as a result of these different backgrounds and formative influences, as well as media choices. Selective Retention; we tend to remember.
3. Gate-Keeping Theory: Front-end reporters decide what stories to cover, what sources to interview, what questions to ask, and what parts are important enough to make into stories.
4. Social Agenda Setting: If we hear a lot about a specific story, issues, person, we tend to think it is important. We may disagree on the issue reported, but most of us agree that what gets extensive coverage must be important.
The main media effect theory that this project focuses on is framing. Fox News frames stories the way they want the public to perceive them. There is also some gate-keeping going on as well because Fox News decides what news they want the public to see.
